Creatine Goes Mainstream: Muscle, Mind… or Marketing?

Written by Sherry Cronin

You've seen the explosion—creatine gummies on TikTok, mid-life fitness influencers talking about “brain-boosting” shakes, vegan versions of the once-muscle-only supplement. Suddenly, You’ve his performance chemical isn’t confined to bodybuilders. It’s everywhere. But when something goes mainstream so fast, one question looms: are we looking at a legitimate tool for strength and recovery—or just clever supplement marketing?

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